On July 10, U.S. Agricultural Trade Office (ATO) Tokyo conducted the second Great American Barbeque (BBQ) Trade Showcase, aimed at buyers from the hotels and restaurant industry and chain store retailers. ATO Tokyo created a classic U.S. BBQ setting for the showcase with the co-sponsorship of a Japanese agent importing Weber and Lodge Brand barbecue grills and outdoor goods from the United States. “Enjoy BBQ!” is the overall concept for this trade show highlighting U.S. fish, meats and poultry, related food products and alcohol beverages, including U.S. craft beer, wine and whisky. ATO Tokyo recruited a total of 23 cooperators and agents as exhibitors and attracted a total of 130 buyers. All Japanese buyers enjoyed and tasted barbequed steak, seafood, and fried U.S. foods that were prepared by an executive hotel chef. Visitors mentioned that they were impressed by the huge variety of U.S. food and beverages related to U.S. barbecues. The exhibitors were also impressed by the high-level of visitors representing foodservice and retail buyers and executives.