In 2022, the total value of all retail food and beverage (F&B) sales in Japan totaled $327 billion. As the market continues to transition to a post-COVID-19 environment, retailers and food and beverage manufacturers have implemented broad price increases on most food and beverage products, due to high inflation. Supermarkets continue to represent the bulk of sales in the retail food market, accounting for 35 percent, with convenience stores, drugstores and internet sales of food and beverages accounting for the rest of the market.