United States Department of Agriculture
Foreign Agricultural Service (FAS)
Animal and Plant Health Inspection Service (APHIS)
U.S. Embassy & Consulates in Japan

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Market Research
GAIN Reports

2024.09.23

Retail Foods Annual

The retail industry in Japan remained stable despite the continued strength of the U.S. dollar vs. the Japanese yen. To drive demand, retailers have strategically targeted the younger generation who seek easy-to-prepare, frozen, and ready-to-eat foods. The retail sector had sales total $198 billion in 2023 with increased demand in supermarkets, convenience stores, and drug stores.

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