On November 7-9, 2013, FoodMesse Niigata, the largest food trade show in northeastern Japan, was held attracting over 8,100 local visitors. International exhibitors included countries such as Australia, Brazil, and the United States. U.S. ATO Japan managed a pavilion for the third straight year which included Swiss Miss, Hershey’s, Planter’s, Menehune (Hawaii Water), Florida grapefruit, and a variety of artisanal cheeses. The Florida Department of Citrus displayed grapefruit and a juicer machine in cooperation with a Japanese juicer machinery company in Nagano Prefecture. Fresh aroma of grapefruit juice attracted visitors at the show. In total, USA Pavilion exhibitors reported projected sales of over $60,000.