On May 23, 2014, American Wine Day 2014, one of the biggest wine events to promote American wines in the Kansai region, was held at the Ritz Carlton Hotel in Osaka. The event, which was organized by the Kobe-based importer, Wine People, included over 20 exhibitors/importers, offering over 200 labels from wineries in California, Oregon, Washington, and New York. U.S. Agricultural Trade Office (ATO) Director Steve Shnitzler gave a greeting and thanked the guests for their support and promotion of American wines. This was the second year that “Wine Day” was held in Kansai, and it attracted hundreds of buyers and individual customers, highlighting the great potential of U.S. wines in this very competitive market.